After graduating from JMU last week I decided to forgo a beach trip and spend a week at the Leadership Institute learning the fundamentals of how to run a campaign and get the latest info on how to be an effective internet activist. Here is a brief overview of the two courses.
Campaign Manager School
I left the course with a binder that could be filled with the equivalent of a semester long class, five free books, and a DVD player! I entered the class having run a campaign, but wondering how to connect all aspects of such a large operation together. I left having learned how to write a campaign and a finance plan, create a campaign structure, fundraise, run an effective GOTV drive, maximize media potential, and deal with consultants. Read more »